It is undeniable that a face-to-face meeting in person or over video is more human than a phone call or email. Relationships develop faster with face time—just ask those in sales who depend on a human connection to close business. They understand the value of a video call, as do those working in global remote teams.
That said, not all video calls are created equal. It can defeat the purpose to suggest a video meeting that will be difficult for others to attend. Perhaps your sales prospect doesn’t have the same application or has difficulty downloading new tools to their computer. Things like this can lead to frustration… oftentimes starting the relationship on rocky ground. Thankfully, video conferencing with WebRTC can solve these problems.
What is WebRTC?
WebRTC is short for web real-time communications, and it is the ability to join a video meeting over any browser that supports that technology. BlueJeans is leading the charge in WebRTC video conferencing by supporting all major browsers in the market: Chrome, Safari, Firefox, Opera, and in the future, Microsoft Edge.
But the real question remains: how does WebRTC impact you and your organization? To answer, think about that scenario where you are interested in a new solution and a salesperson reaches out to schedule a demo. In order to attend the meeting and view the demo, you must download an application, install it on your computer, open the application, set your preferences, and then just maybe you can join the meeting. Suddenly, ten minutes have passed, and you still haven’t gotten to talk about the solution of interest.
With WebRTC, none of this occurs. That same person can send you a meeting link which you click on and join in seconds—not minutes—so you don’t waste valuable time downloading a new application. WebRTC adds an element of simplicity for your team, it facilitates the start of new relationships, and it eliminates excuses for not attending meetings.
The Future... Or the Past?
Those who are leveraging WebEx, Zoom, or other video conferencing tools might tell you that the future is indeed all about those applications—that WebRTC is not necessary. But that view is shortsighted. The future is about meeting users where they are, in applications they already have. To say that all future communications will happen in one silo is missing the fact that desktops and browsers are the common denominators. In fact, Gartner predicts that by 2019, WebRTC will be used for 15% of enterprise voice and video communications, up from less than 5% in 2017.
Going forward, BlueJeans expects that consumers will demand a greater (not lesser) diversity of video conferencing applications—including the option to use no application at all. So, while we’re committed to providing an excellent experience on our desktop application, we’re also committed to providing that same excellent experience on any browser. WebRTC is simple and productive, and we’re using it to help create easy onramps to everyday video calls.